OUR STORY
Shea Strategy was formed in 2021 by first-time mom and recent University of Wisconsin Madison master's recipient, Taeli Shea Turner. Becoming a mother was a pivotal moment in her life and ultimately led to the shift in her career goals and priorities. She took action in dedicating purposeful time with her then 1.5 year old daughter during her early formative years - while also doing what she loved, and exploring entrepreneurship. She gathered the skills and lessons learned over the past decade and founded Shea Strategy LLC.
WHY FAITH-BASED?
Taeli shifted her work to supporting faith-based nonprofit organizations in early 2024. Her upbringing, personal goals, understanding of needs within the faith-based community, and discovery of marketing similarities all played a role in her decision.
She also found a strong connection to mission and purpose in this area, which allows her to reach individuals in a more profound and thoughtful way. With the help of Doyenne Group Inc.'s Triple Threat Venture Program, the Urban League of Greater Madison - Gener8tor gAlpha and gBeta programs, and countless mentors and friends, this pivot was made possible.
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Faith-based nonprofits face distinct challenges in communicating their mission and impact while operating within budget constraints. These organizations often struggle to find marketing partners who understand their values, can work within grant funding structures, and provide comprehensive services at accessible rates.
Shea Strategy addresses these challenges by offering:
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All-in-one marketing, design, and communications services tailored to nonprofit needs
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Grant-friendly service structures and fair, transparent pricing
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Expertise in both small organization support and large institutional partnerships
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Local growth focus with deep community understanding
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As an African American and woman-owned business, we bring unique perspectives and authentic commitment to community service. Our low overhead model and flexible engagement options make professional marketing and communications services accessible to organizations of all sizes, while our comprehensive service offering eliminates the need for multiple vendors - though we strongly value and welcome business collaborations.
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​We enable faith-based nonprofits to maximize their impact through:
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Custom-crafted marketing strategies aligned with organizational missions
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Integrated communications solutions under one roof
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Cost-effective rates that respect nonprofit budgets
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Support for marketing-related grant work and institutional partnerships
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PROFESSIONAL EXPERIENCE
2021 – present
2022
Shea Strategy – Founder & Lead Consultant
Empowering faith-based nonprofit organizations to achieve their missions through strategic, integrated marketing and communications solutions.
Hennepin Theatre Trust – Communications Manager
Created effective communications strategies and developed compelling content to highlight the Trust’s impact on the community and increase revenue. Influenced content distributed throughout all communications and marketing channels by helping establish the voice of the Trust and implementing communications guidelines.
2021
Amanda White Consulting – Marketing & Campaign Management Graduate Intern
Developed and implemented marketing strategies for capital campaigns. Conducted capital campaign marketing and project management.
2020 – 2021
Hennepin Theatre Trust – External Relations Graduate Intern
Developed and implemented communications and marketing strategies for The FAIR School Conservatory. Public relations support for HTT’s Spotlight Education program through collaborative and independent work.
2019 – 2021
Overture Center for the Arts – Marketing Coordinator
Managed marketing projects to support Broadway, non-Broadway, and organizational branding. Partnered with the Marketing Director, Programming and Community Engagement Department, and Broadway Across America to develop show settlements.
2019
School of Business Center for Executive & Professional Development – Marketing Assistant
Contributed to strategic institutional marketing plans, researching marketing data, delivering personal automatic automation until solutions could be implemented, managing social media, digital and print marketing production.
2019
Wisconsin Academy of Sciences, Arts and Letters – Marketing and Events Assistant
Supported the development of institutional marketing plans, marketing data analysis, contract negotiations, event management, a public conference and strategic plans for improved statewide reach.
2015 – 2018
Dane County Cultural Affairs Dane Arts – Cultural Affairs Specialist
Managed arts and cultural programs, events, and grant program. Developed implementation strategies, collaborated with governmental offices and officials, restructured internal and external communications and maximized the overall impact of the office throughout Dane County.
2018
Madison Museum of Contemporary Art – LTE Volunteer Coordinator
Managed volunteer recruitment, outreach, training, marketing, and solicitations for one of Madison Museum of Contemporary Arts’ most significant fundraisers, Art Fair on the Square.
2014 – 2015
River Arts, Inc. – Marketing and Events Coordinator
Managed gallery communications, marketing, operations, and strategies under the direction of the River Arts Director.
2014
Wisconsin Council of the Blind & Visually Impaired – Program and Social Media Manager
Led online advocacy, editorial writing, community outreach efforts, promotional campaigns, and program planning to support the organization's mission.
2013 – 2014
Dane County Cultural Affairs Dane Arts – LTE Program Assistant
Assisted the Dane County Cultural Affairs – Dane Arts Director with communications, PR, advertising, design, event management, and community partnership development.
2013 – 2014
Madison Children’s Museum – Visitors Services Associate
Specialized in visitor interaction, inventorying merchandise, membership sales, event supervision, and providing direct support to various museum departments.
2013
Villa Terrace Decorative Arts Museum/Charles Allis Museum – Events Services Supervisor
Supervised and executed events including, but not limited to, weddings, art openings, art cafes, live music concerts, and Friends of the Villa Terrace and Friends of the Charles Allis events.
2013
The Institute of Visual Art – Outreach and Education Intern
Developed promotional plan, outreach plan, and Student Engagement Curriculum to reach various student target audiences at the University of Wisconsin Milwaukee.
Young Arts Leaders – Making Creative Careers and Lives, Arts Wisconsin
Is A Business Master’s A Right Fit for You? A Virtual Panel Discussion, Wisconsin School of Business & the Urban League of Young Professionals
Know Your Madisonian: Taeli Turner, Wisconsin State Journal
PUBLICATIONS & SPEAKING ENGAGEMENTS
COMMUNITY INVOLVEMENT
2024 – present
2024 – present
2023 – present
2023 – present
2023
2023
2021
2021
2021
2020
2019 – 2022
2018
2018
2014 – 2017
Adobe Research Study Group
Harvard Business Review Advisory Council
Dane County Mocha Moms (Treasurer and Marketing Committee)
Wisconsin School of Business Alumni Voice Panel
Tempo Madison
Make Music Madison Board of Directors
Honorary Member of Phi Sigma Pi – Zeta Rho Chapter
Wisconsin Alumni Association: African American Affinity Group
University of Wisconsin Madison Ad Club
University of Wisconsin Madison Black Cultural Center
City of Madison, Madison Arts Commissioner
Madison Museum of Contemporary Art, Art Juror
Madison WestFest Planning Committee
Arts Wisconsin Board of Directors